Put the information you want, where you want it:

• automatically have the same contacts and calendaring information across all your systems, services and devices
• sync contacts located in Exchange, Google/Gmail and Apple Address Book
• including with Exchange Public and Shared contact folders
• sync calendar events located in Exchange, iCal and Google
• including with Exchange Public and Shared calendar folders
• ^*filter the information that's sync'd to selectively share and to help ensure efficiency and security
• changes to Address Book and iCal are also sync'd elsewhere by applications using OS X's Sync Services — e.g.:
• by iTunes syncing to iPhones and iPods
• by iSync syncing to various phones and PDAs
• by third-party sync applications syncing to various phones and PDAs
• ^*by Sync'Em syncing to other Macs
• share selected information with others or across your own sources
• sync mixed OS X 10.4 and 10.5 systems
• ^*sync across multiple Users on a single Mac
• sync across multiple Exchange and/or Google accounts
• ^*apply filtering to syncs so you share only selected information
• ^*setup Mac-to-Mac group-shared information syncs to safely share selected information
• get rid of other costly services and applications
• use Apple's Mail.app, Address Book and iCal — and dump Entou-rage
• if you only need it for syncing, get rid of MobileMe, Plaxo, etc.
• get rid of other third-party syncing applications that only do part of the job
• protect your information privacy
• stop putting your important information on some foreign server such as Plaxo or MobileMe
• stop putting your company's important information on some foreign server (would your company even approve of that?)
• cross-sync non-Apple information sources
• sync Exchange-to-Exchange, Exchange-to-Google and/or Google-to-Google — even without involving Address Book or iCal
• maintain a live backup for your small business — sync your information to another server or a service provider
• configure the kind of syncing that meets your requirements
• create multiple sync setups for different sync scenarios
• use the extensive capabilities and flexibility of Sync'Em to meet sophisticated syncing requirements
• get back to Mac-like Mac-centric software written by Mac Users for Mac Users

^*Not yet available in the current version. See the product roadmap for more information.